P33 Capital acquires founder-owned healthcare and vertical software businesses in Morocco and the GCC, and builds them for the next decade.
We buy from founders who built something that lasts, and we keep it that way.
What we look for
We partner with a small number of businesses at a time across Morocco and the GCC. The characteristics we care about are consistent.
- 01Healthcare businesses, our priority sector: clinics, diagnostics, specialty providers, health software, billing and revenue cycle services, and health insurance services such as third-party administrators (TPAs) and claims management.
- 02Vertical software serving a specific industry, in healthcare or beyond.
- 03An established customer or patient base in Morocco or the GCC, with recurring or repeat revenue.
- 04A mission-critical product or service with high switching costs or durable demand.
- 05Founder-led, typically 10–100 employees, with an owner seeking succession, liquidity or a partner for the next phase.
- 06We are comfortable with underperforming businesses where the fix is operational: margin lost to rejected claims, slow collections or manual processes.
If this sounds like your company, we'd like to meet you, even if you're years away from a decision.
How we're different
We buy to build, not to flip. We hold companies for the long term, typically around a decade, and we measure ourselves on what the business becomes, not on a quick resale.
Healthcare is where we go deepest. We look at vertical software in other industries too, but we are biased towards healthcare, from providers to the TPAs and claims businesses that serve insurers, where we have deep expertise and see the most room to improve how businesses run.
We fix claims and billing ourselves. We have in-house expertise in claims, billing, pre-authorisation, denials and collections, from both the provider and the payer side. For most healthcare businesses, a cleaner revenue cycle is the fastest route to better margins.
Operational transformation, not just capital. We have expertise in redesigning how businesses run day to day. For providers, that means patient flow and scheduling, front desk and eligibility checks, pre-authorisation workflows, clinician rostering, payer mix and contracting, and procurement. For TPAs and claims businesses, it means claims turnaround, adjudication accuracy and provider network management. In every business, it means workflows, reporting, pricing and cost base, so the team can grow without being buried in admin.
AI and automation are our operating playbook. We modernise the software and operations of the companies we partner with: AI-assisted development, support automation, claims and billing automation, and product modernisation that a founder-run team rarely has the capacity to do alone.
The business continues. The product stays, customers keep what they depend on, and we invest in the people who make it run.
Our process
- 01
Introduction
A first conversation, always confidential. Most begin informally, through a mutual contact or an adviser.
- 02
Getting to know the business
We take time to understand the product or service, the customers, and the team, at a pace that respects the founder's day-to-day.
- 03
A fair, transparent offer
A straightforward proposal, explained clearly, with the reasoning behind it.
- 04
Transition on the founder's terms
The handover follows the founder's timeline and role of choice: full step-back, advisory, or continued involvement.
Contact
Conversations are confidential and without obligation.
contact@p33capital.comBrokers and advisers: we welcome introductions, sign NDAs promptly and work within your process.