P33 Capital acquires founder-owned vertical software businesses in Morocco and builds them for the next decade.
We buy from founders who built something that lasts — and we keep it that way.
What we look for
We partner with a small number of Moroccan software businesses each year. The characteristics we care about are consistent.
- 01Vertical market software serving a specific industry.
- 02Established Moroccan customer base with recurring or repeat revenue.
- 03Founder-led, typically 10–100 employees.
- 04Mission-critical product with high switching costs.
- 05Owner seeking succession, liquidity, or a partner for the next phase.
If this sounds like your company, we'd like to meet you — even if you're years away from a decision.
How we're different
We buy to build, not to flip. We hold companies for the long term, typically around a decade, and we measure ourselves on what the business becomes, not on a quick resale.
AI is our operating playbook. We modernise the software and operations of the companies we partner with — AI-assisted development, support automation, and product modernisation that a founder-run team rarely has the capacity to do alone.
The business continues. The product stays, customers keep what they depend on, and we invest in the people who make it run.
Our process
- 01
Introduction
A first conversation, always confidential. Most begin informally, often through a mutual contact.
- 02
Getting to know the business
We take time to understand the product, the customers, and the team — at a pace that respects the founder's day-to-day.
- 03
A fair, transparent offer
A straightforward proposal, explained clearly, with the reasoning behind it.
- 04
Transition on the founder's terms
The handover follows the founder's timeline and role of choice — full step-back, advisory, or continued involvement.
Contact
Conversations are confidential and without obligation.
contact@p33capital.comP33 Capital was founded in 2026 by Zuhaib Badami and Hassan Lahlou and is based in Casablanca.